The Twenty Percenter
Weekly advice for top business professionals.
The Einstellung Effect (2 Min Read) | Vol. 169 September 19, 2025 “To a man who only has a hammer, everything he encounters begins to look like a nail.” — Abraham Maslow The Einstellung Effect In the 1940s, psychologists Abraham and Edith Luchins conducted a series of water jar experiments that revealed a dangerous blind …
The Rookie Mindset (3 Min Read) | Vol. 168 FYI – My new book, Rookie Real Estate Agent, is out now. I wrote this book to give you the blueprint for navigating those rookie seasons with confidence and building a career that endures. September 12, 2025 “In the beginner’s mind there are many possibilities, but …
The Magic Question (2 Min Read) | Vol. 167 September 05, 2025 “Self-care isn’t selfish. It’s a strategy.” – Chris Ducker The Magic Question Invariably, when we have too much on our plates, we disappoint someone. I used to think the worst people to disappoint were my family or friends. More and more, I believe …
Everyday Excellence (2 Min Read) | Vol. 166 August 29, 2025 “I think about this all the time — how our lives are sweetened by everyday excellence: The person smoothly and cheerfully checking you out at the grocery store or checking you in at the hotel reception desk.” – David Brooks Everyday Excellence Maybe the …
Be First (2 Min Read) | Vol. 165 August 22, 2025 “We are so afraid of the pain of rejection that sometimes what we miss is that on the other side of our fear of rejection is actually the connection that we desire.” – Liz Forkin Bohannon Be First Last week, I got to interview …
A “Confusion” of Opportunities (3 Min Read) | Vol. 164 August 15, 2025 “Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.” — Barry Schwartz A “Confusion” of OpportunitiesA few weeks ago, I sat down for …
Deliberate Discomfort – The Foundational Personal Growth Hack (3 Min Read) | Vol. 163 August 08, 2025 “Fishermen know that the sea is dangerous and the storm fearsome, but they have never found these dangers sufficient reason for remaining ashore.” — Vincent Van Gogh Deliberate Discomfort – The Foundational Personal Growth Hack The hotel phone …
The Two-Way Snowball (2 Min Read) | Vol. 162 August 01, 2025 “Momentum goes both ways.” – James Clear The Two-Way Snowball Every habit in your life is quietly building momentum. Right now. While you’re reading this. The workout you did this morning? It’s building positive momentum toward your health and wellness. The mindless scrolling …
The Surprisingly Simple Marketing Lesson I Learned on a Scotch Distillery Tour (3 Min Read) | Vol. 161 July 25, 2025 “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin The Surprisingly Simple Marketing Lesson I Learned on a Scotch …
Guilt-Free Getaways: How to Vacation Like a High Performer (4 Min Read) | Vol. 160 July 18, 2025 “Rest is not a luxury; it is a necessity.” ― Dr. Lucas D. Shallua Guilt-Free Getaways: How to Vacation Like a High Performer I’m writing this a week early because when you read it, I’ll be wandering …