The What-the-Hell Effect
You’re on a diet but you're craving something sweet. So you grab a spoon and find that pint of Graeter's “Midnight Snack” ice cream tucked away in the freezer. No need for a bowl. It’s just one bite, after all. You drop your spoon in the sink while savoring the malty goodness. You scored a smidgeon of brownie and peanut butter cup in your bite. What the heck? Maybe, just one more spoonful. After all, you didn’t get any chocolate-covered pretzels the first time. You know how this ends. Before you know it, you’ve tanked half a pint of ice cream while the freezer door stands open