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The Twenty Percenter

Weekly advice for top business professionals.

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Past Issues

Weekly advice for top real estate professionals.

Always actionable, often insightful, never boring.

Mar 24, 2023

The Timeless Truths of the Database

My big break in publishing came when HarperCollins hired the former deputy editor of Esquire, David Hirshey. One editor gushed, “He has the ‘Golden ROLODEX®.’ He knows everybody!” When Hirshey hired me to be his editorial assistant, one of my many tasks was to keep his ROLODEX® up-to-date. When Hirshey’d return from a networking lunch, he’d dump receipts and business cards on my desk on his way to his office. From each business card, I’d type a ROLODEX® card (with a manual typewriter no less.) If it was someone cool, I’d make two. One for David and one for Jay.

Read Article →The Timeless Truths of the Database
Mar 17, 2023

Accelerate Sphere Conversations with Text Replacement

Texting is one of the few mediums where we can have quality sales conversations at scale. I’m not talking about impersonal mass text blasts. With one simple hack, you can host dozens of personal conversations concurrently. That hack is text replacement. 

Read Article →Accelerate Sphere Conversations with Text Replacement
Mar 10, 2023

Get Your Unfair Share of the $1.3B Agent-to-Agent Referral Opportunity

Summer camp for me was a visit to my Aunt June’s dairy farm in Mississippi. We’d rise early for breakfast and then bring in the cows. I would slop feed into the troughs with my cousin Greg while my uncle James Royce managed the milking. Chores were nonstop until noon. And we didn’t always approach them with cheer. June would sometimes scold us when we loafed, “Start it like you’re gonna finish it.”

Read Article →Get Your Unfair Share of the $1.3B Agent-to-Agent Referral Opportunity
Molly Fletcher chatting with Gary and I after her keynote.
Mar 3, 2023

Top Takeaways from 2023 KW Family Reunion

Last week more than 10,000 KW associates from 57 countries gathered in Anaheim for our 2023 annual convention (aka Family Reunion). Since my 2022 MegaCamp recap was met with cheers not jeers, here are some top quotes, aha’s, and takeaways from our big event. 

Read Article →Top Takeaways from 2023 KW Family Reunion
Feb 25, 2023

Goodhart’s Law: Cobras, Bank Accounts & Unqualified Buyers

In a 1975 paper, British economist Charles Goodhart wrote, “Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.” This provided the genesis for Goodhart’s Law, which is commonly stated: When a measure becomes a target, it ceases to be a good measure. Anytime we use a number as a proxy for an outcome, we risk creating a host of unintended consequences. This appears to be especially true when it involves incentives. 

Read Article →Goodhart’s Law: Cobras, Bank Accounts & Unqualified Buyers
Feb 17, 2023

TIPPS – How to Avoid Convention Letdown

Tomorrow, we kick off our 2023 Keller Williams Family Reunion in Anaheim, CA.  It’s our annual convention. Over the course of five days, we’ll showcase multiple keynote speakers, a dozen mainstage presentations, and over 180 breakout sessions led by our top agents and faculty. It can be the ultimate opportunity to level up as a real estate professional — provided you take the right approach. 

Read Article →TIPPS – How to Avoid Convention Letdown
Feb 11, 2023

Make Them Laugh

It’s almost Valentine’s Day. If you haven’t gotten that special someone a box of Sweethearts®, you still have time. If you have an ex who just won’t bug off, you also have options. The San Antonio Zoo’s annual  Cry Me a Cockroach Fundraiser  is here to help. You can have a cockroach named after them and fed to a pack of hungry meerkats. For a bit extra, zookeepers will capture a video that you can email your old flame. The program has proved both clever and lucrative. For the past four years, the San Antonio Zoo has raised tens of thousands of dollars and generated a mountain of free publicity. Why? Because it’s funny and everyone needs a good laugh. Humor can pay off.

Read Article →Make Them Laugh
Feb 3, 2023

Listen to Your Customers

After WWII, a talented Italian Air Force mechanic named Ferruccio launched a tractor company. His company took off in the post-war boom. A gearhead at heart, he took some of his profits and started collecting cars. His favorite was a Ferrari 250 GT. But Ferruccio knew the car wasn’t perfect. Some of the parts were substandard, especially the clutch. 

Read Article →Listen to Your Customers
Jan 27, 2023

Win Market Share in a Shifted Market

Standing just 5-foot-4 and weighing a scant 140 pounds, “Wee Willie” Keeler was one of the smallest major league players in history. Yet, he played 19 seasons and entered the Hall of Fame with a remarkable .345 lifetime batting average. Keeler made a career of slotting batted balls through gaps. He could drop bunts in no-man’s-land. And he perfected the “Baltimore Chop,” where a batter chops the ball into the ground so hard they can leg out an infield single before the ball comes down. What did all of these legendary moves have in common? Keeler got the ball to open spaces. His trademark strategy of “hit ’em where they ain’t” is also how top real estate agents win market share in a shifted market.

Read Article →Win Market Share in a Shifted Market
Jan 20, 2023

The Art of the Email Intro (and How to Use BCC)

One of the most valuable gifts you can offer is access to your professional network. If you don’t think of this as one of the core services, you’re missing an opportunity. But, how you do it matters. Connecting someone to your network can be done with a forgettable introductory email or with a memorable demonstration of professionalism.  

Read Article →The Art of the Email Intro (and How to Use BCC)
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