The Twenty Percenter
Weekly advice for top business professionals.
The Surprisingly Simple Marketing Lesson I Learned on a Scotch Distillery Tour (3 Min Read) | Vol. 161 July 25, 2025 “In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin The Surprisingly Simple Marketing Lesson I Learned on a Scotch …
Guilt-Free Getaways: How to Vacation Like a High Performer (4 Min Read) | Vol. 160 July 18, 2025 “Rest is not a luxury; it is a necessity.” ― Dr. Lucas D. Shallua Guilt-Free Getaways: How to Vacation Like a High Performer I’m writing this a week early because when you read it, I’ll be wandering …
Mid-Year RESET: Your Second Chance at 2025 (4 Min Read) | Vol. 159 I’m sure many of you have been following the floods that swept through the Texas Hill Country over 4th of July weekend. We’re heartbroken over the lives lost and homes destroyed. If you’d like to help, please consider donating to the Kerr …
The Freedom Audit: Declare Your Independence from What’s Holding You Back (2 Min Read) | Vol. 158 July 04, 2025 “Freedom lies in being bold.” —Robert Frost The Freedom Audit: Declare Your Independence from What’s Holding You Back Over the years, I’ve had hundreds of people ask me, “What do you think my ONE Thing …
The Competency Trap (3 Min Read) | Vol. 157 (3 min read) June 27, 2025 “What got you here won’t get you there.” – Marshall Goldsmith The Competency Trap In this week’s The ONE Thing podcast, I interviewed Brandon Turner. He shared something that was a mirror I didn’t expect. Brandon had just finished telling …
The Leadership Mistake I Made (and You Probably Do Too) (3 Min Read) | Vol. 156 June 20, 2025 “We work on ourselves in order to help others, but also we help others in order to work on ourselves”― Pema Chödrön The Leadership Mistake I Made (and You Probably Do Too) In 2017, I delivered …
The Red Sneakers Effect: How Strategic Nonconformity Builds Your Personal Brand (3 Min Read) | Vol. 155 June 13, 2025 “In order to be irreplaceable, one must always be different.” — Coco Chanel The Red Sneakers Effect: How Strategic Nonconformity Builds Your Personal Brand When Jenny Wood arrived for her interview on The ONE Thing …
The Dog Who Waited 9 Years (and Why You Shouldn’t) (2 Min Read) | Vol. 154 June 06, 2025 “A healthy loyalty is not passive and complacent, but active and critical.” — Harold Laski The Dog Who Waited 9 Years (and Why You Shouldn’t) Every morning at 6 a.m., Hachikō would walk his owner, Professor …
The Nocebo Effect – The Side Effects of Negative Thinking (3 Min Read) | Vol. 153 May 30, 2025 “We suffer more in imagination than in reality.” – Seneca The Nocebo Effect – The Side Effects of Negative Thinking I remember taking Gus to get his first round of shots at eight weeks. He was …
Reframing Leadership (3 Min Read) | Vol. 152 May 23, 2025 “This feels hard because it is hard, not because you’re failing.” – Dr. Becky Kennedy Reframing Leadership One of the best leadership books I read last year was Good Inside by Dr. Becky Kennedy. Here’s the thing. It’s not a leadership manifesto or a …