The Twenty Percenter
Weekly advice for top business professionals.
The Red Sneakers Effect: How Strategic Nonconformity Builds Your Personal Brand (3 Min Read) | Vol. 155 June 13, 2025 “In order to be irreplaceable, one must always be different.” — Coco Chanel The Red Sneakers Effect: How Strategic Nonconformity Builds Your Personal Brand When Jenny Wood arrived for her interview on The ONE Thing …
The Dog Who Waited 9 Years (and Why You Shouldn’t) (2 Min Read) | Vol. 154 June 06, 2025 “A healthy loyalty is not passive and complacent, but active and critical.” — Harold Laski The Dog Who Waited 9 Years (and Why You Shouldn’t) Every morning at 6 a.m., Hachikō would walk his owner, Professor …
The Nocebo Effect – The Side Effects of Negative Thinking (3 Min Read) | Vol. 153 May 30, 2025 “We suffer more in imagination than in reality.” – Seneca The Nocebo Effect – The Side Effects of Negative Thinking I remember taking Gus to get his first round of shots at eight weeks. He was …
Reframing Leadership (3 Min Read) | Vol. 152 May 23, 2025 “This feels hard because it is hard, not because you’re failing.” – Dr. Becky Kennedy Reframing Leadership One of the best leadership books I read last year was Good Inside by Dr. Becky Kennedy. Here’s the thing. It’s not a leadership manifesto or a …
Are You Living on “Clock Time” or “Event Time?” (3 Min Read) | Vol. 151 May 16, 2025 “Time is what we want most, but what we use worst.” — William Penn Are You Living on “Clock Time” or “Event Time?” I lived in Paris for a few years after college. Every month or so, …
Is Your Check Engine Light On? (2 Min Read) | Vol. 149 May 02, 2025 “In an effort to go faster and outsmart the process, we turn to shortcuts, cut corners, and engage in short-term behavior. While it might seem like we’re going faster, these tiny debts accumulate into an anchor.” – Shane Parrish Is …
How to Host a High-Impact Hot Seat Mastermind (4 Min Read) | Vol. 148 April 25, 2025 “No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.” – Napoleon Hill How to Host a High-Impact Hot Seat Mastermind In May of 1968, the …
Shore Up Your Digital Bunker (3 Min Read) | Vol. 147 April 18, 2025 “Today, just over a decade since smartphones entered our lives, we’re beginning to suspect that their impact on our lives might not be entirely good. We feel busy but ineffective. Connected but lonely. The same technology that gives us freedom can …
Read for What You Need (2 Min Read) | Vol. 146 PSA: The First Domino is open. It’s a 9-week coaching experience to help you get clarity, protect your time, and build momentum that lasts. Join the ONE Thing coaches, a small group of high performers and me, all dedicated to helping you achieve what …
Quality Inflation and The Red Queen Hypothesis (3 Min Read) | Vol. 145 April 04, 2025 “It is not necessary to change. Survival is not mandatory.” – W. Edwards Deming Quality Inflation and the Red Queen Hypothesis In 1973, evolutionary biologist Leigh Van Valen proposed the idea that species must proactively evolve to maintain their …
