High-Value Database Offers
In 1888, a Coke cost 5 cents.* That’s about $1.60 in today’s dollars. Slightly more than an impulse buy for your average citizen. Soon after buying the formula for Coca-Cola, Asa Candler needed a way to get people to try it. So he handed out hand-written coupons for a free glass. He figured that people needed to try it to like it. It worked and the coupon was born. He started putting free Coke coupons in the newspaper, and by 1895 you could order a Coke in every state. “Free” may be the ultimate value offering to hook your customers, but let’s not forget the original recipe for Coke included traces of cocaine. In any case, Candler’s coupon strategy quickly made the beverage the year-round, must-have pumpkin spice latte of its day.