Unpopular Opinion – Zero Tolerance for Inbox Zero
Happy Cinco de Mayo, Twenty Percenters. You deserve a margarita after weathering all the “May the 4th be with you” Facebook posts yesterday.
According to a 2019 CampaignMonitor report, the average office worker receives 121 emails a day. McKinsey reported in 2012 that business professionals spend 28% of their time managing email. If you work 50 weeks a year, that’s 14 weeks dedicated to email alone. We all know it’s only gotten worse. What would you do if you could reclaim even half that lost time? Reinvest it in quality lead generation? Go on a vacation? Spend more time with friends and family? It’s up to you. But you have to reclaim it first.